Tokyo is an internationally recognized economic city. The Tokyo Stock Exchange is one of the largest in the world in terms of size, and it is also one of the markets that receives the most international attention. Tokyo is home to many foreign companies. In fact, over 70% of the foreign companies in Japan are located in Tokyo. Over half of the foreigners who visit Japan come to Tokyo.＜table 1＞
In 2013, about 6.81 million foreign tourists visited Tokyo. This is 2.5 times the number of visitors from 10 years before in 2003 (about 2.75 million). In addition, taking advantage of the great opportunity provided by Tokyo's hosting of the 2020 Olympic and Paralympic Games, Tokyo has set a goal of having 15 million foreign tourists annually by 2020.
It is working on tourism promotion and attracting inbound foreign visitors, as well as on attracting and hosting MICE (Meetings, Incentives, Conventions and Exhibitions/Events) to promote visits by foreign business travelers.
The number of international conferences held in Tokyo is on the rise. In 2013 it reached 531, whichi is the highest number ever. Interest continues to grow for the Tokyo Olympic and Paralympic Games.＜table 2＞
Tokyo Big Sight is Japan's largest convention facility. It is equipped with exhibition halls, international conference halls, reception halls and more.
The Tokyo International Forum in Marunouchi is a public comprehensive cultural facility with seven halls. As one of Tokyo's exemplary international convention centers, it hosts a variety of events.
Tokyo has been reborn as a place for global business where people, resources, and information gather from around the world. Tokyo is promoting efforts to establish the Tokyo International Financial Center as a financial hub on par with New York's Wall Street and London's The City.
While Tokyo has focused in the past on developing as a leisure city to attract foreign tourists, it is now strengthening its approach to the business market by promoting the attraction of MICE.
"MICE" is an acronym for Meetings, Incentives, Conventions, and Exhibitions/Events.
Tokyo is strengthening the foundations for MICE through marketing and creating mechanisms to develop effective measures to do so. Tokyo is expanding its aggressive promotions aimed overseas.＜table 3＞
Tokyo Metropolitan Government, Bureau of Industrial and Labor Affairs, Industry and Employment in Tokyo,－ A Graphic Overview －, 2015
Tokyo Metropolitan Government, Statistics Division Bureau of General Affairs, Economic Census-Activity survey, 2012